Over the past few months, our team has been redesigning the Afsahi brand to better reflect the essence of what the brand's personality is and what path it is taking as a company. We are happy to share the summary of this effort with you in this booklet. This booklet includes the main information and resources for customer interaction and unique visual communication of this brand. We hope in advance that the result of this effort will be useful and effective. The Afsahi™ is an exclusive,minimal and luxery tea products. The Afsahi is a private, non-profit organization dedicated to high-level knowledge of market, thought leadership and personal relationship building among senior marketing and brand decision-makers. The brand is based in China , but regional chapters convene worldwide. The Afsahi is an creative affinity group working to further the stature, credibility, influence and understanding of the strategic marketing function among business executives, opinion leaders and brand decision-makers.
brand concept story
According to an ancient legend, God sent an angel to earth to bring peace. A beautiful angel, riding on a magical unicorn that promised man happiness, peace and tranquility. Man was released from the world for a moment and found himself in heaven and in peace. The angel gave a plant to man and said: after me, whenever you lose your peace, drink this plant! The angel left the earth and now a plant has been remembered from her for thousands of years. A plant of peace.