DI Creatives
Brand Identity

Optecs - Netherlands

OPTECS Netherlands - Brand identity

Recognizing we live in a simulation is game-changing, like Copernicus realizing Earth was not the center of the universe.When Elon Musk isn’t outlining plans to use his massive rocket to leave a decaying Planet Earth and colonize Mars, he sometimes talks about his belief that Earth isn’t even real and we probably live in a computer simulation. Design can easily represent this complex idea. we decide to use it as a core concept of an artificial intelligence brand identity. Nekoukhuo 2021 April